Atlanta producers Organized Noize, who are behind some this generation's most influential hip hop, will be featured in a Netflix documentary set to release March 22. The Art of Organized Noize will delve deep into the Dungeon Family collective’s success, influence, and impact on powerful artists like CeeLo Green, Future, 2 Chainz, and Puff Daddy. “This is the story of the rise and fall of music's most prolific unsung heroes,” described Netflix.
Organized Noize is a hip hop production trio led by Rico Wade, Sleepy Brown, and Ray Murray. In his mother's basement Rico Wade started the Dungeon Family, an Atlana-based Southern hip hop music collective founded in 1993. The accomplished group came to fame for producing hit singles like TLC’s “Waterfalls,” “Saturday (Oooh! Ooooh!)" by Ludacris, and En Vogue’s “Don’t Let Go (Love). Organized Noize Productions (ONP) is behind the Grammy Award winning Outkast albums Stankonia (So “Fresh So Clean”, “Ms. Jackson”), Speakerboxxx / The Love Below (“Hey Ya,” “The Way You Move,” and “Roses”), and RIAA certified platinum Southernplayalisticadillacmuzik (“Git Up Get Out,” “Player’s Ball”).
Here is the official synopsis :
“As pioneers of the Dirty South music movement, Organized Noize is responsible for Outkast, CeeLo, the Goodie Mob and the Dungeon Family. Their production shaped the landscape of hip-hop with their own distinctive sound, created in the confines of a dungeon.”
Expect interviews with Andre 3000, Big Boi, Puff Daddy, L.A. Reid, Future, Ludacris,, 2 Chainz, CeeLo, TLC, J. Cole, Goodie Mob, Nipsey Hussle, Bone Thugs N Harmony, Brandy, Joi, J.U.S.T.I.C.E. League, Bryan Michael Cox, Metro Boomin, and more. The trailer teases details regarding Rico Wade’s $20 million dollar deal to start Organized Noize Records under Jimmy Iovine’s Interscope label. After signing with Interscope, ONP reportedly broke contracts with Goodie Mob and Outkast, who had signed production deals to record for L.A. Reid’s LeFace label. “I let them go because they would’ve had an unfair deal and would’ve been crying like TLC,” Rico Wade said in a December interview with Oxford Magazine.
Quincy 'QD3' Jones, III will direct and Queen Latifa will executive produce with help from the producers of Lil Wayne's THE CARTER documentary. The film will debut at SXSW ahead of the March 22 release on Netflix. Check out the trailer below:
