Big news for Super Mario Run, Nintendo’s first major foray into mobile gaming: Super Mario Run has hit 37 million downloads in three days.
The news comes via mobile analytics group App Annie. Of Super Mario Run ’s 11.05 million downloads, the majority came from the U.S. Between Dec. 15 and 18, the average Mario Run player spent time with the game 2.4 times a day. The play sessions averaged 5 minutes and 35 seconds with a user average of 12 minutes a day.
The stats do not reveal how many of the 37 million downloads closed in a sale for the complete version of Super Mario Run . The first three levels are three to play, after which you hit a paywall in order to progress.
The game has found major success on the App Store charts. Within 6.5 hours of launch, Super Mario Run was at the top of Apple’s most-downloaded free apps list. By comparison, Pokemon Go hit #1 within 5 hours of its July launch.
Super Mario Run is expected to make quite a bit of cash for Nintendo, with Mobile Action
CEO Aykut Karaalioglu projecting that the app will make $60 million to $65 million in revenue in its first month.
Between. Dec. 15 and Dec. 17, Super Mario Run generated $14 million in global consumer spend, or about one million paying customers with a conversion rate of about 4%. By day three the game had reached three million daily active players, putting it at the top of the iOS Games charts.
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