Haters, prepare to get your hate on, because musical superstar Taylor Swift is about to release a new mobile game. Partnering with Glu Mobile , the same development team that brought the Kim Kardashian Hollywood game to fans in 2014 , Swift will be the subject of a new mobile gaming experience aimed to engage and entertain her massive global fan base.
Swift has long been making waves in the digital and technology world, amassing more than 227 million loyal followers across social media platforms. She ranks No. 1 on Instagram for her 65 million followers and No. 3 on Twitter with 70 million followers, falling just behind Katy Perry and Justin Bieber. Swift’s charm comes in the time she spends authentically engaging fans both on and off social media .
The country turned pop star also won a 2015 Best Original Interactive Program Emmy for her AMEX Unstaged: Taylor Swift Experience project which allowed fans get a 360-degree look at all of the sets used in her “Blank Space” music video.
While details of Taylor Swift’s new mobile game haven’t yet been hashed out, Glu CEO Niccolo de Masi says the team is fully prepared to offer Swift’s fans a mobile gaming experience that is as unique as the artist herself.
“We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” said de Masi in a press release about the upcoming game. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”
Based off everything we know and have come to love about Taylor, it’s a safe bet the game will involve taking on corporate hot shots, performing impromptu concerts in intimate settings to boost fan loyalty and maybe even a choose-your-own-adventure type story line that allows for multiple boyfriend possibilities. And of course, when the relationships end the energy could be channeled into producing the next platinum record by the artist in the game.
No release date for the game has been named, but Glu says they are shooting for late 2016. The game is the beginning of a multi-year partnership Swift and the company have entered.
What do you think the new Taylor Swift mobile game will involve? Share your thoughts in the comments below.
