The rise of generative artificial intelligence has been astounding, and this has been apparent in the video game industry. With a variety of game developers open to using the technology to create new titles, there are some who disapprove of its use.
There is now a so-called "No Gen AI" seal that a developer has shared amongst the game developing community, especially for indie game creators, to attach to their games to assure customers and players.
The developer who started this movement wants to ease a player's worry about their game being filled with AI-generated content, something which has also been the topic of debate and backlash over the past years.
'No Gen AI' Seal Set to Appear on Steam Games and More
Polygon Treehouse's creative director, Alex Kanaris-Sotiriou, has shared a new campaign for the entire video gaming industry regarding the use of generative AI for creating games. Kanaris-Sotiriou has introduced a new seal to put in game packaging or digital covers, which is essentially a "No Gen AI" label.
According to the company, this new seal gives indie developers a chance to claim that their game did not use, resort to, or rely on generative AI for its creation, meaning that it was purely made by humans.
This issue has been one of the most significant problems in the era of artificial intelligence. While it simplifies the work for developers and coders, games with AI tend to not have the organic feel that only humans can share.
This new seal does not require other developers to ask for permission from Polygon Treehouse to use, and while it is not a mandatory requirement for developers, it will reportedly serve as an "honor system" amongst the gaming community.
The team has encouraged developers to use the seal to stand with them in their denouncement of generative AI use in games by showcasing this seal on their game's page on Steam and other platforms.
"The idea is that developers can display it on their game's store pages (and elsewhere) to communicate to potential players that no generative AI was used in its creation, so they can buy their game with confidence that their purchase will support developers whose ethics they agree with on this issue," said Polygon Treehouse's Kanaris-Sotirious.
Generative AI on Games: Not All Are For It
Many companies have welcomed AI as a modern-day technology when it comes to game development. Companies like Electronic Arts have embraced AI as it is capable of creating content from scratch, particularly when it comes to making NPCs more interactive and advanced.
Microsoft recently announced that it will also use generative AI to help not only in developing games but also in restoring classic titles that are still stuck in their original format.
In contrast, Nintendo previously denounced the use of the technology, saying that they will stick to traditional AI to help them with their developments, but the company will not resort to generative AI's capabilities.
