It’s the biggest holiday of the year. No, not Christmas - the Super Bowl. The 50th installment of the most-watched sporting event of the year has arrived, and with it comes some massive implications for not just the sports world, but show business as well. The only thing as popular as the game itself are the ads that air during it, and Super Bowl 50 is gearing up to promote a number of exciting new products. As always, Hollywood will certainly showcase its latest set of movies arriving in 2016. According to reports, one of the most-anticipated films of the year - Captain America: Civil War - could be set to reveal a brand new trailer.
Marvel has advertised several of its blockbuster projects during the Super Bowl in the past, and this year appears to be no different. We know for sure that the comic company will partner up with fellow heavyweight Coca-Cola for an ad involving the Avengers. Screen Crush recently posted an image of the commercial’s teaser featuring the likes of Captain America, Iron Man and more illustrated on Coca-Cola cans.
The fine print reads, “02.07.16. The big game is just the beginning. Follow @CocaCola to watch the story unfold.” Adweek (h/t Screen Rant) revealed that the Marvel-Coca-Cola spot will run for 60 seconds during the second quarter of the Super Bowl. With the inclusion of the Avengers (all of whom will feature in Civil War) printed on the Coke cans, could this be a hint of a new Captain America trailer is coming?
60 seconds is too short to run a full-length trailer, but new Civil War footage could be unveiled during the commercial, with a feature trailer to follow online shortly after. We’ve seen this technique utilized in the past, like when Star Wars: The Force Awakens debuted a new trailer during Monday Night Football several months ago.
Be sure to tune into the big game (like you weren’t going to anyway!) and keep your eyes posted for a new Captain America: Civil War trailer. Super Bowl 50 airs live on CBS at 6:30pm ET.
