Words With Friends is celebrating its 10-year Friendiversary by partnering with Emmy award-winning actor, producer, and director Alec Baldwin. To celebrate this milestone, players can use the hashtag #WordsWithAlec.
Under the marketing partnership, Alec Baldwin is going to appear in Words with Friends social content and marketing programs beginning in the Fall.
Zynga’s President of Publishing Bernard Kim said that Alec Baldwin and Words with Friends have long been linked in popular culture given the actor's genuine love for the game resonates with the community. Bernard went on to say that Zynga is "incredibly honored to be partnering with Alec Baldwin to celebrate the 10-year milestone of our beloved mobile game."
Alec Baldwin meanwhile said that he has been playing Words with Friends for almost a decade in greenrooms, soundstages, and even on airplanes. He further said it's "great to play a game that engages your intellect and your social side simultaneously—that’s why I spelled ‘Y-E-S’ when Zynga asked me to get involved."
For those familiar with just how "close" Alec Baldwin and Words with Friends are, the actor was kicked off an American Airlines flight back in 2011 after refusing to turn off his cell phone at LAX. American Airlines left him at the gate.
Developed by Newtoy, Words with Friends is a multiplayer word game where players take turns building words crossword puzzle style in a manner similar to the classic Scrabble board game. While the rules of these two games are indeed similar, the two are not identical or associated. A maximum of 30 games can be played at the same time with push notifications alerting players when it is their turn.
Released in 2009, the game is available for cross-platform play on devices that run on Android, iOS, and Windows Phone. The game eventually became the number one social mobile word game in the United States.
