The PR team over at Kings Games has to be insane. For their newest mobile app, Farm Heroes Super Saga , they erected a smiling, thirty-foot apple in the middle of Washington Square Park, just for Wednesday and Thursday.
Outside, the apple dome was littered with hale barrels and crates full of apples. There were actors paid to stand around in plaid shirts, blue for men and pink for women.
All of these gorgeous actors were holding tablets. They were barking people in to wait in line to try a “crazy experience.” My interests were piqued, so I walked on line, unaware what the giant apple would offer me. After waiting for 15 minutes (even after explaining to them how important my site was) they finally let me in.
Inside the interior of the apple was a projector screen encircling the top and a single plastic tree with smiling bean bags designed to look like fruit. The plaid shirts encouraged people to “take pictures” with these “Cropsies” and to grab apples. I think they ordered too many apples.
After a few minutes, one of the male plaid shirts asked all of us to gather around the tree and to grab a “Cropsy” off the tree and hug it as hard they could. There weren’t enough tree pillows to go around, but I did get to squeeze one afterwards.
I have never seen a room full of full-grown adults squeeze so hard. Some seemed to have a lot of pent up aggression and really let that sucker have it. It looked like a scene out of an anime about a support group for Otakus trying to get over their body pillow addiction.
The main plaid shirt guy started screaming how we would up a fill, I’m assuming with berry juice, in order to scare away a raccoon. I don’t know what that has to do with a game app about matching fruits, but I just might not know the game.
I have never laughed so hard in my life, so I thank Super Hero Saga Farm , sorry, Farm Heroes Super Saga for making my day just a bit brighter. In the end, they got me to write about a freemium app, so they were the real winners.
