Twitch is finally ready to make the leap into physical space. And we aren’t just talking about the upcoming return of TwitchCon, either.
2016 has been a busy year for Twitch. Thanks to major presences at some of the year’s first conventions, not to mention partnerships with developers like Psyonix , it seems like the company is making headlines on a weekly basis. Not to mention all of the hard work undoubtedly required to bring TwitchCon back again this year. Much less move the convention, now in its second year, down to San Diego. Now, the Amazon-backed game streaming site and has announced a new partnership, with PepsiCo’s AMP Energy brand, that will bring the Twitch logo to a non-gaming retail product for the first time in the company’s five-year history.
The new “Level Up” promotion will bring rebranded versions of AMP Energy’s Original and Cherry flavors to convenience and grocery stores across the country. According to a press release, the new cans will be in circulation from May 16 until August -- though we wouldn’t be shocked if a few are still floating around in September or October -- and buying the Twitch-branded cans will give consumers a chance to win a variety of Twitch-related prizes.
The biggest prize from the Level Up promotion is undoubtedly a chance to win a trip to TwitchCon 2016 . Those hoping to win a trip to this year’s convention will have to do a little extra work, by following one or more of AMP Energy’s social media accounts and tagging at least one photo of yourself with a Twitch-branded AMP can before Sept. 5. But the companies say there will be other prizes too, including Twitch clothing (that can’t be purchased) and Alienware computers.
Be sure to check back with iDigitalTimes.com for more Twitch coverage throughout 2016 and for however long the live streaming service remains a popular fixture in the gaming community.
