The Consumer Technology Association (CTA) announced earlier today that CES will be going all-digital for 2021. CES is considered the biggest tech show in the world, which is hosted in Las Vegas every January. The event is known to attract well over 175,000 people each year. The event will be an all-digital experience for the first time in history due to health concerns. The CTA said that the event will offer "a front-row seat for groundbreaking announcements and insights from the world’s tech leaders completely online."
Many gaming companies, and companies that make products for gaming, participate in CES and show off the tech they have been developing. These companies include computing giants like Intel, AMD, and Nvidia. These companies often took up the spotlight in the event, announcing their upcoming products and provinding a hands-on experience to those attending the event.
With CES 2021 going as planned, albeit, with a "slight" change to its presentation, major tech companies will still want to announce their new products. The only major drawback to hosting CES online is that users will not be able to get hands-on product experience. This is also a major blow to smaller companies that may find it difficult to host standalone events. CES has been a great platform for such smaller companies to gain some attention from the press to share their products.
CES has promised that the digital event will include 'live demos' and 'dynamic product showcases', but we'll have to wait and see what that means. The event has always acted as a touchstone for the year's tech releases. Products announced at CES often take months or even years before they even make it to the consumer market.
Of course, health is the main priority in these critical times, but we are still hoping that CES 2021 will be able to deliver an appreciable live event.
CES plans to return to Las Vegas in 2022.
