Samsung Vs Apple: Galaxy Maker Tries To Convince Apple Fans To Buy An S6, Fails Horribly

Samsung’s marketing team conducted a particularly questionable move today when they tried to crash iPhone 6s and iPhone 6s Plus lines across the globe with Samsung swag.

Samsung, whose flagship Galaxy S6 Edge and S6 Edge+ phone came out roughly about five months ago, tried to use the new iPhone 6s and iPhone 6s Plus’ release date as a way of spreading their Twitter marketing campaign slogan, #NextIsNew.

The International Business Times (IBT) reports that blanket, bottles and pillows were being handed by dozens of brand ambassadors wearing blue jackets emblazoned with #NextIsNew.

One of those brand ambassadors even told IBT that they were with a marketing firm going by the name of Iris, and that they were filming a video about the queue, presumably for an advertisement.

It’ll be interesting how cringe-y the final video product will end up being, especially considering that Samsung has already poked fun at Apple fans queuing for new Apple products before.

Maybe Samsung is a bit jealous of Apple’s ability to get people to go out make the effort of providing some natural marketing buzz. Samsung did manage to create a line for the Galaxy S6 Edge’s release in Rotterdam, Netherlands though, so Samsung shouldn’t feel that bad.

IBT spoke to one linegoer, who was a bit confused about the pillow he was holding: “’They were given to us by Apple,’ a person in queue told International Business Times. A friend of his, however, was a little more savvy, quietly informing him: ‘No man, it was Samsung, I did a little research.’”

Iris lists Samsung as one of their clients on their website, however an Iris representative could not confirm if the #NextIsNew campaign was conducted at Samsung’s bidding.