Google Maps will soon function very differently than it has in the past. In a blog post, Google announced that both the desktop and mobile versions of Google Maps, which has over a billion users, will soon start displaying logos for business locations.
Google is calling these logos “promoted pins” and companies will pay to be featured in Google Maps. The promoted pins can pop up while you are getting on-screen directions, while you look at a map or even in search results in maps.
“We’re experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them,” wrote Sridhar Ramaswamy, Google’s senior vice president for ads and commerce in a blog post. “For example, Maps users may start to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving route.”
Additionally, Google will update the look of local business pages and add features that will allow people to peruse inventory.
“Local business pages are also getting a brand new look -- to encourage consumers to explore your store before they even arrive, we’re adding new features like special offers and the ability to browse product inventory,” wrote Ramaswamy.
According to Jerry Dischler, vice president of product management for AdWords, there is no way for users to turn off promoted pins. In a press briefing on Monday, Dischler highlighted the impact and importance of Google Maps: "Maps has changed fundamentally how we get around in the world.”
