The Sims 4 revealed that they entered into a collaboration with MAC Cosmetics in order to give Sims a more colorful life. With this collaboration, players get the chance to explore 12 new looks with new styles that include four eye shadows, four lipsticks, two blushes, and two eyeliners. This new feature is going to be available in the Create-A-Sim mode.
Through this partnership with MAC, The Sims 4 hopes to give everyone the chance to transform themselves into who they want to be or give them the freedom to try something new.
In a statement, The Sims producer Dana Peterson said that the brand identities of the two worked well together and this is seen in the current partnership. She added that it was “a joy to collaborate with Romero and the MAC team.” Romero refers to MAC Director of Makeup Artistry Romero Jennings. Peterson went on to say that the team at The Sims is “excited to share these fantastic looks with our players and see the Sims they create.”
Talking about make-up, Jennings said that he “love[s] the art of makeup and allowing myself to self-inspire as I choose colors to mix and customize looks.” He said further that once makeup is involved, there is an added emotional connection. This connection is one of the reasons why the two brand wanted to collaborate with each other. According to Jennings, the two brands “both empower out communities to be themselves and express themselves however they wish.”
Jennings revealed that while he was familiar with The Sims 4, he hasn’t played it before working on the project. However, he said he is now “hooked” and in fact enjoys “living and gardening” in the virtual world.
Talking further about the collaboration, the partnership was clear from the beginning given that “MAC consumers love entering fantastical worlds where they can express themselves” while Sims players “love creating makeup looks.”
When asked about how he came up with the makeup looks, Jennings explained that as an artist, he was inspired by “just about everything” and it was the same for this game. All of the 12 designs offered for the game were all created from scratch. All of the designs come “with focuses that span across natural wearable makeup, desirable trends, bold and vibrant looks, playful exotic designs, looks for the risk-takers, and of course the iconic, timeless beauty that MAC is known for.”
So what are you waiting for? Go ahead and try this new feature out.
