Creative Strategies, a tech research firm based in California, has released the results of a study claiming although 79 percent of iOS users have tried Siri before, only 3 percent of iPhone users feel comfortable using the voice assistant in public.
The results of the study found 39 percent of smartphone owners use voice assistants at home, and 51 percent use it while driving. Only 1.3 percent use a voice assistant at work, and 6 percent use it in public.
Siri’s usage in public, 50 percent of what other voice assistants usage rates are, could be considered part of what is colloquially called the expensive camera trap. It works in private, but when it counts (i.e. when you’re showing someone something on your expensive camera), it feels like it fails more often. In reality of course, it doesn't fail more, we just noticed it more, as when using Siri in private iPhone users have become accustomed to the quirks and bugs.
Screenshots recently leaked that showcase Siri integration with macOS, the rumored name for the next generation of Mac OS X. Apple is expected to announce the changes at WWDC, scheduled for June 13 in San Francisco.
Considering that Google revealed the new Google Assistant at Google I/O, let’s hope Apple has an ace up their sleeve that can compete.
