In light of Kanye West’s recent Twitter plea to billionaires including Mark Zuckerberg, lamenting his alleged $53 million debt, copywriter Gabriel Ferrer has started a website called Help Kenya, Not Kanye to raise funds for those truly in need. "If you really want a GOOD Friday, help Kenya not Kanye," writes Ferrer.
Her point is simple: the money spent towards purchasing something from Kanye’s fashion brand can make a significant impact in the lives of Kenyans. "A pair of Yeezy Boosts at retail costs over $200," Ferrer writes. "With that money ($209.11) you can donate books to educate children in Kenya. A UNICEF School-In-A-Box Kit meets the needs of 1 teacher and 40 students for 3 months."
The site features nine sections dedicated to different charities, including Kenya Aid, Just Give to Humanity Kenya and the Tap Water Project. Each page comes with a clever Kanye-themed pun like “Books > Boosts” and “Famine > Fashion.” Keeping these puns in mind, it is likely that Ferrer chose Kenya for the country’s phonetic similarities with West’s first name.
"Being a Kanye fan is really hard," Ferrer writes at the end of her website. "But donating to Kenya is really easy. I hope in the future I won’t have to pick Good deeds over GOOD music, but until then we can help people that don’t have 21 Grammys."
West took to Twitter on Feb. 13 to announce his financial struggles. “I write this to you my brothers while still 53 million dollars in personal debt... Please pray we overcome... This is my true heart…,” read his tweet.
He then reached out to Zuckerberg on Twitter, writing: “Mark Zuckerberg invest 1 billion dollars into Kanye West ideas … after realizing he is the greatest living artist and greatest artist of all time."